If your website hasn’t had a fresh update in months (or years), it might be doing more harm than you think. To stay competitive, it’s important to regularly update website content so your business remains visible, trustworthy, and relevant online.
Keeping your website current isn’t just a nice-to-have – it’s an essential part of maintaining a strong online presence.
Why does content freshness matter?
- Google rewards it: Search engines favour content that’s relevant and regularly updated. According to Google’s own guidance, helpful, up-to-date content is a major factor in how your site ranks.
- Customers notice it: If someone visits your site and sees old promotions, outdated prices, or a blog that hasn’t been touched since 2022, they may think your business isn’t active – or worse, not trustworthy.
- It supports SEO: Regular content changes give search engines new material to index, improving visibility over time.
What should you be updating?
At a minimum you should look to keep the following up-to-date:
- Homepage banners and promotional messaging
- Business hours and contact details
- Product or service descriptions
- Blog posts and news items
- Metadata like titles, descriptions, and alt text
How often should you do it?
There’s no hard rule, but here’s a rough schedule as a starting point:
- Monthly: Blog posts or client case studies
- Quarterly: Services and pricing pages
- Annually: About page, team bios, legal pages
If you’re managing this yourself, set reminders to do a content audit every few months. Better yet, let us handle it. Our Mid and High Tide website maintenance plans include content updates – so you can focus on your business while we keep your website fresh, relevant, and working hard for you.