This project is a great example of website development for a creative small business, combining an imaginative brand with practical ecommerce functionality.
Need Moar Dragons is a fantasy-inspired small business based on the Gold Coast, known for handcrafted dice boxes, dragon-themed accessories, and unique gifts.
The business has been building a solid customer base via local markets and conventions, and had an early homepage concept but hadnât the time to build out the rest of the site. They needed help turning that creative starting point into a fully functioning online store that reflected the personality of their products.
The Challenge
The team behind Need Moar Dragons had:
- A partially drafted homepage layout (created externally)
- A distinct brand style and voice
- No established website platform
- No product catalogue setup or ecommerce functionality
They needed help turning their early concept into a fully functional online store. And with an upcoming convention fast approaching, time was of the essence. The site had to go live quickly, without losing the personality and handmade charm that defined their brand.
Our Approach
Wavebreak provided end-to-end support, starting with platform selection. We recommended WordPress with WooCommerce, giving the business the flexibility to grow while keeping everything easy to manage in-house.
From there, we:
- Imported the homepage design in to WordPress, preserving the original look and feel
- Developed a product structure around categories like dice boxes, accessories, and homewares
- Set up WooCommerce with shipping options, tax settings, and a secure payment gateways with Stripe
- Designed consistent product pages with clear images, descriptions, and purchase options
- Optimised the mobile layout to ensure smooth browsing and checkout on phones
- Applied brand styling across the site, including fonts, colour palette, and fantasy-themed accents
We also built a system that makes it easy for the client to add new products, update stock, and run seasonal promotions without technical hurdles.
The Result
Need Moar Dragons now has a fully operational online store that:
- Reflects the creative identity of the brand
- Makes it simple for customers to browse, choose, and purchase
- Works beautifully on desktop and mobile
- Supports both online sales and in-person market events
Most importantly, itâs a website the business owner feels proud to share – and can manage with confidence.
Final Thoughts
Many creative businesses have a vision for their site but need practical help to finish it. This was a clear case of website development for a creative small business done with flexibility and collaboration.
If youâve started building your site but run out of time or need help choosing the right tools, weâre here to help you cross the finish line.
Need Help Getting Your Website Online?
Wavebreak builds small business websites from scratch – or picks up where you left off. Whether youâve just got a homepage concept or nothing at all, we can help.
Connect with us to book a free discovery chat.